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| Head in the cloud |
It could not be clearer: the cloud is the next big topic of discussion. To Google's strong position in this area for several years with its approaches and products, is already joined by a serious offensive by Microsoft disclosed in a Business Week article, "Microsoft to Google: Get Off My Cloud" In which the company announces an ambitious plan to build in the next years a network of twenty latest generation data centers with a projected cost of more than one billion each, designed to "reinvent the infrastructure of our industry" and face the "Good work done by Google to create hype around the subject." In an industry where its two main sources of competitive advantage, licensing fees and the push of the PC industry as a distribution channel seem to go down in the background, the idea of bringing to the cloud under leasing products like Office Or Exchange seems to have more and more sense.
But Microsoft is not the only major player in putting its head in the cloud: IBM announces a "Resilient Cloud Validation program", a kind of "seal of approval" designed to build trust in those companies that are thinking about their transition to this As well as to offer services to both companies that decide to build their own cloud and those who prefer to rely on third-party infrastructure: build in, or rent out, the everlasting issue with the legions of IBM consultants willing to contribute doctrine.
Between the two news, there is not the slightest doubt that the whole industry can be prepared to go and put the head in the cloud. A trend announced for a long time, which takes advantage of the evidence of the crisis through promises of lower management costs and infrastructure. The clouds are made of steam, but this one seems to be taking more and more body.
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