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| Amazon opens the cloud |
At the time, the launch of Amazon Web Services slowly led many companies to experiment with the service: a system designed to offer low barriers of entry in both the technological and the economic found that many technology managers Practically started playing. Then, with full applications and services, and in the majority of cases, following a dynamics of upward use, despite the policy of limited margin of the system determines a truly stunting support policies. The service was launched in July 2002, probably at a time when the idea and philosophy of cloud computing was still far from being at the head of technology professionals and much more of management, but in September 2009 already showed Some data of use and growth worthy of mention. In practice, Amazon Web Services has become an evangelizing service, capable of making many companies think of it as a more than reasonable alternative: it can lower your costs, offer you flexibility, reduce your stress level, or In some lucky cases all those things at once, but it is certainly a remarkably successful service.
With the same philosophy, Amazon now launches its offer for the end user market, at a time of much more mental preparation for the subject and in a market usually characterized by much more viral growth dynamics. It also has two services: on the one hand, storage, on the other, music. Both are easy to understand, and with enormous potential: the storage service is called Amazon Cloud Drive, and offers five free gigs to keep what you want, with a price table as easy to understand as "one dollar per Giga and year "from there. Life insurance for anyone who wants to have those important files in a bomb-proof site (much more secure than your personal computer or even your corporate server) that can be accessed from any machine, at any time. Without a doubt, this service will make many users rethink their dynamics of use: have photos of the family, important files or so many other things on the hard drive of a computer that can be damaged tomorrow, which can fall A cup of coffee on top of it or you can steal it at any time by flipping it down the street is a way of waiting to have a problem: the question is not which, but when.
The other service, Amazon Cloud Player, is destined to exert an element of attraction: buy or upload your music - any music, Amazon will not ask you about its origin, but only for its format and because it is DRM free - and download it Or play it from anywhere, anytime, from a wide range of devices. At the moment, the MP3 store is accessible only if you are an American customer (or you have a proxy :-) but the use model seems clear and simple enough to attract an interesting number of customers, and with the same scheme Of prices than the Cloud Drive: five free gigs, one dollar per gigabyte and year thereafter (at predetermined intervals of 20, 50, 100, 200, 500, 1000). No cumbersome licenses or questions of any kind: your music, for your personal use.
This proposal of Amazon may mean the definitive popularization of the cloud concept for an end user who, in many cases, already used it for a wide variety of services, but possibly had not considered it as such. And from the popularization at the user level, there are schemes of use that in many cases extend to the company, especially in certain segments such as SMEs, which still pose such basic questions as "is this safe?" Or " Are not my data secure on my company's computer? "Whose answer we have been saying for years, though apparently counter-intuitive to anyone who is accustomed to thinking in terms of physical and non-virtual security, is simply NO.
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