Dell Ophelia: PC deconstruction |
Something important is happening at Dell. On the one hand, strong rumors of changes in the structure and a possible exit of the NASDAQ from the hand of some kind of management buyout. On the other hand, a project, Ophelia, with a name inspired by the character of Hamlet, and a completely atypical aspect for the company: a device no larger than a USB disk, plugged into a screen and connected wirelessly To the network and to a keyboard would allow the execution of practically any operating system in the cloud, and that would be sold to a final price of about fifty dollars.
Strictly speaking, we would be talking about an ultra-compact cloud connection device with an Android 4.1 Jelly Bean operating system capable of running virtualized instances of any other operating system on a server in the cloud. A concept that would come from the recent acquisition of Wyse, and that could have much interest as a possible disruption in this environment. That the company that eventually became the leader of the personal computer market ended, in the middle of a phase of deep restructuring and reinvention of itself, to bring to the market a kind of "anti-PC" or "deconstruction of the PC" For a price of fifty dollars would be an enormously poetic way of justifying the name of the device. Imagine the potential of cost reduction for corporate environments to have consistent jobs simply on a screen with USB connection, a Bluetooth keyboard and a WiFi.
At the moment, little is known of Ophelia more than the press release, a photo next to a glasses for size reference, a quote on Slashdot, and some more articles in International Business Times, Ars Technica or Quartz speculating about the topic. But it seems clear that a reinvented and restructured Dell outside the smartphone business and redefining the post-PC era with such a move could be a radically different company than we know it to be. And potentially, very interesting.
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